For the Telus World Ski & Snowboard Festival (TWSSF), Steel Space put together an awe-inspiring project for General Motors.  Steel Space showcased the GM automobiles in an innovative and eye-catching way at the festival using a Steel Space 20 unit that unfolded its doors to reveal a car installed inside.  Featuring top-of-the-range interactive screens and an awesome rooftop terrace which transformed into a DJ booth at night, the GM Steel Space unit drew in the crowds all day and had festival-goers dancing until the morning.  Also equipped with a phenomenal light show, Steel Space’s appearance at the 2012 TWSSF was one that attendees will never forget.

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On March 16, Steel Space Productions and Audi teamed up for the 60th anniversary of the 12 Hours of Sebring as part of the 2012 FIA World Endurance Championship held in Florida.  For this special event, Steel Space created the “Audi Bistro”, where Audi’s VIP guests could see the chefs in action and interact with them while simultaneously watching the race from the rooftop of the unit.  The custom installation, created by Steel Space, was exclusive to Audi VIP guests and provided a unique experience for all those who witnessed Audi take home 1st and 2nd place at the second most important race after the 24 Hours Le Mans in France!

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This March 2012, Steel Space worked with the Microsoft search engine BING to put together an unforgettable project as part of the wildly popular South by Southwest festival held in Austin, Texas. For this exceptional event, Steel Space fitted out the 10,000 sq foot BING LOT on Congress Street which was centered on a fully-branded Steel Space 40 unit. Including over 200 seated spots, a gigantic bar, a photo booth, direct TV, lighting worthy of a light show and a charging area for computers and cell phones, the Steel Space unit was the spot for young professionals and was buzzing from open to close every day of the event. If the incredible response to the Steel Space BING LOT on Twitter is anything to go by, it’s safe to say that Steel Space delivered everything the festival crowds wanted and more!

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The new Jägermeister Steel Space unit hit the ground running at Igloofest in the Old Port of Montreal this winter and has since begun a major tour of Canada’s largest cities to promote its delicious product. Known under the name of “Jägerworld,” this special Steel Space 20 unit has been mobilised to promote the Jägermaster brand and offer samples to eager crowds. Keep an eye out for the attention-grabbing “Jägerworld” as it makes its way across the country, stopping at numerous music festivals, concerts, and sporting events along the way!

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From February 16 to February 26, a Steel Space 40 unit unlike anything you’ve seen before lit up the night at the Quartier des Spectacles for Montreal’s High Lights Festival. The Bell Box 40 was refurbished for the occasion, featuring top-of-the-line interior fireplaces, comfortable couches, blankets, a multimedia counter and televisions. With the help of a custom-made portico that kept the unit completely enclosed throughout the ten-day event, the Bell Box 40 was maintained at the warm and toasty temperature of 15 degrees while outside the temperature dropped to -10. This welcoming branded environment enabled Bell to demonstrate its products and interact with its customers within a unique space that kept the technology warm and the crowds happy. The Bell Box 40 retained its distinctive wintertime character throughout the campaign and became a must-see event of its own as part of this one-of-a-kind Montreal festival!

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For the new year, Steel Space and 5 Gum REACT2 came up with a mind blowing new project under the name of “5 Gum REACT2 Sensory Chamber.” This unforgettable experience allowed interested observers to take a seat in the ‘Sensory Chamber’ on an Emperor Chair created by MWelab, where anyone was allowed to create a distorted image of their face and share it with their friends and peers through social media. Taking place in a decked-out Steel Space unit, this new project was kicked off at the Igloofest music festival in Montreal and is set to hit Ontario and British Columbia next on its Canadian tour. Also giving away samples of the flavourful gum, this Steel Space 5 Gum React2 experience is everything it’s made out to be: completely unreal.

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Are you ready for your morning bagel?  Dempster and Steel Space have teamed up to create the Dempster “Pop-Up Bakery”; a customized Steel Space 20 unit set out to tour Canada in the coming weeks.  Launching on National Bagel Day at the Yonge-Dundas Square in the heart of Toronto,  this special unit is designed to have the look of a giant toaster and has been handing out up to 900 fresh samples of its new bagel per day to the crowds gathering around. This groundbreaking sampling experience left everyone that crossed its path open-mouthed and continues to wow the public as it makes its way through to other locations in Ontario, Manitoba and British Columbia as part of the “Pop-Up Bakery” Canada tour.

Only a week into it’s tour, the Dempster “Pop-Up Bakery” is already making waves on the news!  Check out this AMAZING video featuring The Food Network’s Bob Blumer (see the video by clicking here) as well as this fabulous article on Media in Canada about our fabulous new project with Dempster (click here for the article)!

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See us in the news this week? STEEL SPACE was featured in the Financial Post! To read the article, please click on the image below.

In partnership with KTM, Steel Space has created the ultimate motorbike display: the KTM Bike Show. Touring Toronto, Quebec City and Montreal (up next!), this mobile showroom is showcasing over a dozen different models by the leading brand in this adrenaline-filled industry! With every visitor claiming they’ve gone to motorbike heaven, it’s safe to say the KTM Bike Show has been a complete success.

Kicking off the new year in style, Steel Space has partnered with Modern Work Environment (MWE) Lab this January 2012 and has taken the Consumer Electronics Show in Las Vegas by storm! For the duration of this 4 day event, a Steel Space 20 unit was converted into a lounge where Steel Space was able to showcase its innovative, high-end design container as well as MWE Lab’s scorpion-shaped Emperor Chair models. A tremendous success for both Steel Space and MWE Lab – that’s what we call living it up in Vegas!

This holiday season Steel Space released its newest project: the Steel Space DKNY unit. This unique pop-up store was unleashed on the busiest streets of New York – at Flatiron Plaza, Columbus Circle and in the Meatpacking District – to display a wide range of DKNY items perfect for gifts for the residents and visitors of New York City. While items were not available for sale on location, iPads were on hand to enable consumers to log on and order items for themselves or as gifts for loved ones.

More than just a commercial initiative, the DKNY Pop-Up Shop also found a way to give back this Christmas season. For every 100 people who entered the mobile shop, DKNY pledged to assist City Harvest, a food rescue organization, in feeding 370 men, women and children in the New York area. Furthermore, regardless of the amount of pedestrian traffic inside the unit, DKNY pledged to help City Harvest feed more than 6,000 families for the holidays. Talk about showing some Christmas spirit!

Already making waves on the media – here are a few websites that are already talking about our new Steel Space DKNY unit:

http://www.portfolio.com/views/blogs/executive-style/2011/12/06/five-ways-to-give-back-while-you-shop-for-the-holiday/
http://www.dnainfo.com/20111208/murray-hill-gramercy/dkny-popup-shop-begins-threeday-tour-of-manhattan
http://newyork.nearsay.com/nyc/gramercy-murray-hill/shopping-dkny-pop-up-store
http://www.reuters.com/article/2011/12/07/idUS168211+07-Dec-2011+PRN20111207

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The Mouton Cadet Pop-Up Bar is already halfway through its campaign and it is not slowing down one bit. Hitting up the biggest malls in town, shoppers keep flocking to the converted Steel Space 10 unit to taste Mouton Cadet’s irresistible wines and Apollo’s delicious appetizers. Weren’t able to see it in person? Have a look at these new pictures of the fabulous pop-up bar at it’s latest destination.

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This year, for the launch of the Canadiens 2011 hockey season, the Bell Box 40 turned into Hab fan central.  With the staff promoting Bell products and a DJ setting the tone the event was an overwhelming success.  And the cherry on top?  When Canadian hockey legend Guy Carbonneau joined Bell inside the unit to sign autographs and interact with the fans, cementing the Bell Box 40 as the top contendor for the #1 Habs fan destination of the season.

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Let’s celebrate! Mouton Cadet and Steel Space have joined forces to create the Mouton Cadet Apollo Pop-Up Bar: a traveling bar aboard a plush and classy Steel Space 10 unit. Touring the chicest malls with the renown molecular gastronomy chef Giovanni Apollo, this pop-up bar offers savory appetizers and exquisite wine tastings to all passersby. If you have the chance, stop by for a moment of luxury during your busy day at Steel Space’s Mouton Cadet pop-up bar!

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