Steel Space launched itself in a new project a couple of weeks ago, signing an amazing deal with Bud light. The newly modified Steel Space container will be going on a unique tour nationally for the next 4 months. This exciting tour begins at the greatest event in Canada, the Formula 1 Grand Prix! The 40 feet Steel Space container was modified into a long and impressive bar called the “Bud Light Cool Zone”. It is opened at each end and customers can come, sit at the bar, get drinks and relax under the shade of the container. It was jam-packed and very popular throughout the whole Grand Prix weekend, as was the terrace on top where the VIP customers could look over the beer garden set up at the Grand Prix while enjoying their refreshments. Situated in the middle of the beer garden, the Bud Light Cool Zone SP40 was the center of attention as it drew the curiosity of all the customers. As we can see, the project was an incredible success and we can’t wait to hear how trendy the Bud Light Cool Zone SP40 will get on the rest of its exhilarating tour.

HIGHLIGHTS OF THE ACTIVATION

- 100% SECURE DURING NIGHT TIME
- 360 DEGREES CENTRAL BAR
- NO WEIGHT LIMIT & FULL ROOF ACCESS