When John Frieda decided they wanted a portable hair salon with salon chairs and fully functional hair dryers and flat irons … they chose Steel Space Productions to make it happen!
Using one of our Steel Space 20 units, we custom built the interior to accommodate six salon chairs and a front counter to greet customers. The idea was to go on a National Tour with a mobile hair salon to promote John Frieda® Frizz-Ease® Hair Care products. The results were amazing with people not believing what they were seeing. The unit was not only looking and working like a complete and real hair salon but it was also offering free samples onsite. What better way to reach out to customers by offering them complimentary hair touch-up and then offering product samples tailored to their specific hair needs.
The unit traveled coast to coast offering potential customers with style solutions for that infamous summer frizz. Complimentary hair touch-up & receive product samples tailored to your specific hair needs.
• Quick setup of a SP20 using our unique leg system on any surface
• Fully functional hair salon with multiple salon chairs complete with mirrors, flat irons and hair dryers
• Custom furniture and solutions allowing for complimentary hair touch-ups and product showcase
• Independent power management using a high-performance generator
• Maximum impact with a ground level unit covering 24’ x 24’ with front counter
• Fully wrapped unit for product marketing during transport
• Billboard on top for maximum brand exposure onsite